AB S.A. has been awarded the title „Distributor of the Year 2014 in Poland” by the prestigious global research organization CONTEXT dealing with market analysis and price strategy within the ICT sector.

The 2014 Distributor of the Year Award for AB SA is the more valuable because it is awarded based on the results of the ChannelWatch EMEA 2014research carried out by CONTEXT. It is based on a sample research, including 3 500 resellers in Europe, and regulated by strict rules. In the first phase, distributors are evaluated in key categories (including delivery speed, quality of execution of transactions, the level of online service). Later, then these assessments are verified by the second series of questions concerning the services that the resellers deem essential for them. The final result is the sum of allocated credits and a comprehensive review of the distributor.

Also, as part of CONTEXT’s ranking, the similar title „Distributor of the Year 2014 in the Czech Republic” went to AT Computers – the IT distribution leader in the Czech Republic and Slovakia, belonging to the Capital Group AB.

AB S.A. is the leading European distributor of IT/household appliances/electronic equipment and toys. The award in such a prestigious ranking confirms that the company consistently pursues a strategy based on offering products and services in line with the expectations of its partners and contractors.