The AB Opportunities and Development conference, organised for the third consecutive time by Wrocław-based distributor AB S.A. was attended by its business partners, leading suppliers of IT products and technologies and experts attending the event on behalf of the organiser. The all-day event took place on the 11th of April in the picturesque Topacz Castle near Wrocław.

The AB Opportunities and Development conference was an excellent opportunity for over a hundred participants to learn more about the concepts of running a business, the strategy of reaching end customers and expanding their offer with new categories of products and services. Speakers, representing the world’s leading technological brands, presented solutions aimed at business. The event started with a presentation by Zbigniew Mądry, Member of the Management Board and Commercial Director of AB S.A.

“The AB Opportunities and Development conference is a traditional, annual meeting with our business partners, during which we offer both new products and solutions – but we also treat it as an important opportunity to listen to their needs and expectations. We are constantly developing as a value-added distributor, which we understand not only as engineering and training support and very broad competences supported by certificates – we also offer the entire broadliner base, which includes access to a complementary product offer, as well as financial, logistic and marketing tools. I would also like to point out that unlike classical VADs, we are fully open to medium and smaller projects, which are often not prioritised by other VADs. Every inquiry is important to us,” said Zbigniew Mądry, Member of the Management Board and Commercial Director of AB S.A.

                Many attractions awaited the participants of the AB Opportunities and Development conference. The conference guest – Jarosław Botor, mountaineer and participant of the Polish winter expedition to K2 – in addition to an inspiring and interesting speech on the conference stage prepared a number of outdoor attractions. The participants, divided into groups, took part in a number of competitions in the field of first aid, ensuring safety in everyday situations, as well as teamwork.

The conference culminated with an evening dinner combined with awarding commemorative medals to the participants of outdoor activities.