09.10.2024

A vibrant business atmosphere, over 500 professionals from the consumer electronics and home appliance industry, and 35 booths featuring products from 50 global brands—that’s how the 10th edition of AB Innovation Days can be summed up. The event, organized by AB S.A., the largest distributor of IT and modern technologies in the CEE region, was a unique opportunity for discovering new products, exchanging knowledge, and fostering mutual inspiration.

One of Poland’s Leading Trade Events for the Consumer Electronics and Home Appliances Industry

AB Innovation Days has long been one of the largest and most important events in Poland’s RTV/AGD distribution sector. It provides a dynamic space for networking and collaboration between top manufacturers, retailers, and AB’s category experts. The event promotes industry dialogue, exploration of development directions, and addressing key challenges. It is also a vital platform for building and strengthening business relationships, encouraging new partnerships, and reinforcing existing ones.

– During AB Innovation Days, we discussed the future of smart homes, sustainable technologies, and solutions that reflect the evolving needs of modern consumers – said Patrycja Gawarecka, Sales & Marketing Director at AB S.A. – The exhibition area, designed by global manufacturers, showcased the newest devices—from advanced TVs and audio equipment to innovative home appliances that are changing how we live and manage our homes. These are the products that will soon be hitting store shelves and shaping the market in the coming years – she added.

Knowledge Sharing and Market Insights

Following the official opening by Zbigniew Mądry, COO and Vice President of the AB Group, and Krzysztof Sumara, Business Development Manager responsible for the RTV/AGD category at AB S.A., industry experts delivered presentations on the latest trends in consumer electronics and appliances. Leading manufacturers such as Amica, Beko, Bosch, Gorenje, and Philips (TV & Sound) showcased their newest products and strategic developments.

A keynote on market trends and challenges was delivered by Wojciech Konecki, President of the Board at APPLiA Poland – Household Appliances Employers’ Association, offering valuable insights into the industry’s evolution.

Meeting of the KAKTO Retail Network

The event was attended by many members of the KAKTO franchise network, coordinated by AB S.A. Retailers and store owners from across the 322 KAKTO locations in Poland participated in a dedicated session, where AB S.A. presented its strategy for developing the RTV/AGD category and outlined the support it offers for both offline and online sales. KAKTO participants also took part in a training session focused on using social media in daily retail operations.

– The KAKTO network now consists of 322 stores across Poland and continues to grow. It supports local businesses in smaller cities that decide to partner under this brand – explained Krzysztof Sumara, Business Development Manager at AB S.A. – We support stores with marketing efforts—building brand awareness via social media and traditional promotional leaflets, co-organizing loyalty programs, and providing knowledge through webinars and more. Our goal is to help franchisees grow and succeed.

Networking and New Product Highlights

Manufacturer booths were bustling with activity and interest. Conversations centered around new product launches, trade show deals, partnership opportunities, and progress. Many exhibitors and participants engaged in the event’s trade fair game, which added an element of friendly competition and sparked further interactions.

Live Demonstrations and Culinary Experiences

The event featured live product demos and cooking sessions, allowing attendees to experience new devices in action. Brand ambassadors and professional chefs wowed participants with their culinary skills, preparing appetizers, desserts, and dishes live. This immersive approach allowed guests to experience the appliances firsthand while enjoying the inviting aromas from the exhibition floor.

Recognizing Outstanding Business Partners

As tradition dictates, AB S.A. honored its key Partners during the event, recognizing outstanding collaboration in eight award categories. The following recipients were celebrated:

• Debut of the Year 2023: MEGA CENTER AGD24 – Konrad Raźniewski
• Kakto Brand Ambassador 2023: K&Z Firma Handlowo Usługowa
• SDA Customer of the Year 2023: Firma Handlowa Krzysztof Bury
• MDA Customer of the Year 2023: TOMAR
• RTV Customer of the Year 2023: Escape – Joanna Szydło
• SDA Supplier of the Year 2023: Bosch
• MDA Supplier of the Year 2023: Bosch
• RTV Supplier of the Year 2023: Samsung

10th Anniversary Edition with Record Impact

The 10th anniversary edition of AB Innovation Days was once again a powerful platform for innovation, collaboration, and discovery. It successfully facilitated deeper connections within the RTV/AGD industry, introduced the latest product innovations, and enabled valuable knowledge exchange.

More information available at: https://id.ab.pl

---

Event Sponsors:

• Platinum: Amica, Beko, Gorenje, Midea, Philips TV&Sound, Bosch, Samsung, Whirlpool
• Gold: TCL, Electrolux
• Silver: Eaton, Imou, Siskars, Fox (Adler, Camry), Luxpol, Megabajt, TechniSat, Candy, Philips, Concept, Spectrum Brands (Remington, Russell Hobbs), Icy Box, Karcher, Garett, Ravanson, LG, Vestel, AGED (Nivona, Haden Solis), Brita, MPM, Elica, Maestro, TB

Media Patron: InfoProdukt