The AB Group – the largest distributor of IT solutions and electronics in Central and Eastern Europe, in collaboration with HP Inc., has prepared a special tool to support the dynamic growth of its partners in sales. This is another value-added service project implemented by AB. The program aims to revolutionize the support that AB resellers can offer their clients, making it simpler, more convenient, and more effective.

Building lasting relationships, disseminating the latest knowledge, and implementing innovative business support tools are now among the key elements of effective distribution. The AB Group sets the highest standards in this area, evolving as a modern distributor, i.e., Distributor 4.0. The newly launched HP Amplify Data Insights Program confirms this.

The creators of the Program – HP Inc. and AB S.A. – aimed to create an intuitive platform that helps increase the efficiency of sales planning and the effectiveness of marketing campaigns while maintaining maximum simplicity.

Importantly, AB is the first distributor in the world to provide this Program to its resellers.

What is the HP Amplify Data Insights Program and what are its benefits?

– The HP Amplify Data Insights Program is a whole concept that allows our resellers to elevate their collaboration with customers to a higher level through our platform. The core of this program is the platform implemented on ABOnline – says Patrycja Gawarecka, Sales and Marketing Director at AB S.A. – Thanks to advanced analytics, numerous functions, and artificial intelligence support, the tool suggests potential transactions to our clients, automating the process of analyzing the sales history of HP products, considering the type of sold offer. We are convinced that our new tool will become an indispensable support in the daily sales activities of all HP Inc. solution sellers – adds Patrycja Gawarecka.

The program offers many business benefits, including:

• Identification and Qualification of New Sales Opportunities: The HP Amplify Data Insights Program provides advanced analysis (e.g., „expiring warranties,” completed sales, „end of Windows support” license updates, and customer behaviors) to identify and qualify new sales opportunities with HP offerings and simultaneously offer products for further sales.
• Cross Selling: The program analyzes past purchases, suggesting additional solutions and products compatible with the already purchased equipment and tailored to the specific customer’s needs.
• Increased Sales Opportunities: The tool enables precise market analysis and customer identification, „quick price inquiry for recommended products,” which significantly increases sales opportunities.

The tool is already ready and available. If you sell HP products, the AB S.A. distributor encourages you to use the HP Amplify Data Insights Program.

Details on ABOnline: http://www.ab.pl/r/1897