23.04.2025

The photovoltaic farm of the largest IT and consumer electronics distributor in the CEE region spans 10,000 sqm and is expected to generate approximately 760 MWh of electricity annually—equivalent to the average yearly consumption of 380 Polish households. The installation can temporarily cover up to 100% of the energy demand of the entire logistics center and office building in Magnice, aligning with AB Group’s ESG strategy.

The AB Group photovoltaic farm, located at the company’s main distribution center in Magnice near Wrocław, has officially gone live. The installation was completed by Alsen, a company within the AB Group that, in addition to its electronics business, also provides top-quality photovoltaic system installation services.

The ground-mounted PV system in Magnice occupies 1 hectare and includes 1,812 solar panels. Energy demand analyses of the logistics and office facilities in Magnice indicate that the solar power plant will be able to meet up to 100% of the site’s electricity demand at certain times during the day. On an annual basis, it is expected to cover approximately 30% of the facility’s total energy needs.

– We are consistently building a sustainable and environmentally friendly business model for the AB Group. The photovoltaic farm will significantly reduce CO₂ emissions while also lowering electricity procurement costs – says Andrzej Przybyło, CEO of AB S.A.

The total investment cost amounted to PLN 3.1 million, with an estimated payback period of around 7 years. The new infrastructure, including a transformer station, will also be used to power planned electric vehicle chargers.

The Magnice photovoltaic farm is another step in AB Group’s ongoing commitment to green energy. On the roof of the building at Kościerzyńska Street in Wrocław—home to AB’s Competence Center—a solar installation generates approximately 100 MWh of electricity annually, covering about one-sixth of the facility’s energy needs. Additionally, the company’s branch office in Chorzów features a rooftop installation producing 20 MWh per year.

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About AB Group

AB Group is a Polish publicly listed company with 34 years of market experience. It is the largest distributor of IT and consumer electronics in Poland and the Central and Eastern Europe (CEE) region, ranked among the top 5 in Europe. The company offers the broadest product portfolio in the market, including global technology leaders such as Apple (AB is the largest distributor of Apple products in Poland, Czechia, and Slovakia), Microsoft, Intel, HP Inc., Hewlett Packard Enterprise (HPE), Lenovo, Samsung, Dell, Canon, and Xiaomi. AB serves over 16,000 business partners.

The company is also a leading provider of cloud services, end-to-end e-commerce solutions, and value-added distribution (VAD). It continues to grow its presence in the distribution of home appliances, consumer electronics, and toys, ranking among the top distributors in these segments in Poland. AB Group is known for its state-of-the-art logistics facilities and market-leading business efficiency.

AB Group manages its own brands—TB, Optimus, and Triline—as well as franchise networks including Alsen (Poland), Comfor (Czechia and Slovakia), Premio (Czechia), and Triline (Czechia), along with other networks such as Optimus (systems integrators – Poland), Kakto (home appliances/consumer electronics – Poland), Digimax (mobile and smart home solutions – Czechia and Slovakia), and Wyspa Szkrabów (toys – Poland). With approximately 2,000 retail outlets, it is the largest franchise network in the industry across the CEE region.

In the 2023/2024 financial year (October 2023 – September 2024), AB Group achieved PLN 14.7 billion in revenue, PLN 308.6 million in EBITDA, and PLN 174.7 million in net profit.

AB Group is a Polish company with a history dating back to 1990. Since 2006, AB S.A. has been listed on the Warsaw Stock Exchange, and in 2024 it was promoted to the mWIG40 index.
More information about AB Group is available at: www.ab.pl