AB S.A., the largest distributor of IT solutions and consumer electronics in the CEE region, has been authorized as the distributor of HONOR products in Poland. The company’s extensive portfolio now includes flagship smartphones, including models from the Magic series. In the future, the range will be expanded to include devices from other categories.

HONOR is a global supplier of products such as smartphones, tablets, laptops, and smart wearables including smartwatches and fitness bands. It is now part of the Asian consortium Shenzhen Zhixin New Information Technology. The offered solutions – including smartphones running on MagicOS and with full access to the Play Store and other Google services – are regaining popularity in Poland. AB S.A.’s partnership plays a significant role in the distribution growth of HONOR solutions in the country.

– AB S.A. offers models such as the HONOR 90, 90 Lite, Magic 6 Lite, as well as other smartphones from the X6a, X7b, and X8b series, and soon the foldable Magic V2. We believe that their specifications, combined with AB’s extensive distribution experience, will help the manufacturer achieve its goals. We are also pleased that, with this collaboration, HONOR products will become widely available in the country, as AB S.A. is responsible for delivering them to the retail channel – says Beata Wielgus, Purchasing Vice Director at AB S.A.

AB will support the launch of the flagship foldable HONOR Magic V2 in Poland, which is one of the slimmest foldable smartphones on the market. It features dual-band WiFi 7, Bluetooth 5.3, NFC, IrDA modules, and OTG functionality.

– HONOR products, including smartphones, represent consumer electronics at its best. These smartphones feature modern 5G designs, a full suite of Google services, and acclaimed Qualcomm Snapdragon chips. What sets them apart is their attractive styling and professional camera functions. The HONOR Magic V2 is the lightest and slimmest foldable smartphone, which has already won 21 awards after its global debut at IFA 2023, including „Best of IFA.” During its Polish launch, the sales of these products will be supported through distribution by AB S.A. – explains Zachary Jiang, Vice President of HONOR Europe.