During the “AB Opportunities and Development” in Kielce, organised by the largest distributors of IT solutions in Poland brought together over 150 guests, representing resellers and suppliers of state-of-the-art technologies. The event was devoted to establishing an efficient and successful strategies for reaching the end customer and expanding the offer with new product and service categories.

The “AB Opportunities and Development” meeting comprised lectures divided into two main thematic blocks: digital signage and secure IT infrastructure. The conference was inaugurated by Zbigniew Mądry, Member of the Board of AB S.A., who emphasised the significance of sales combined with services. He also encouraged the partners to develop their competencies in this area by expanding their offer with products and solutions allowing resellers and integrators to generate revenues from services.

“In our everyday operations we can see that it is worth focusing on supporting partners serving small and medium enterprises in project sales. AB has some of the best experts in the field – digital signage engineers, as well as project and product managers, who support our partners with their expert knowledge and experience at every stage of project development, as well as installation, implementation and after-sales support.Therefore, the future lies in “as a service” model (such as project business and cloud based solution), as well as reaping the benefits of the services connected with hardware sales”, said Zbigniew Mądry, Member of the Board of AB S.A.

Apart from the lectures given by experts representing the leading technology suppliers, the participants took part in a series of training sessions on digital signage and IT infrastructure. The intense day ended with an engaging spy game and an official dinner.