22.01.2025

AB S.A., the largest distributor of IT solutions and consumer electronics in Poland and the CEE region, has partnered with OnePlus to become its official distributor. Popular smartphones and smart wearable devices from the brand are now available in AB’s portfolio.

OnePlus has earned global recognition for its smartphones, known for premium build quality, advanced specifications, and innovative technologies. With their modern design and highly competitive price-to-performance ratio, OnePlus devices are a top choice among demanding users. In addition to smartphones, the brand continues to expand its range of smart wearables, including smartwatches and wireless earbuds.

– Like AB S.A., OnePlus is committed to innovation and delivering top-tier solutions to users,” says Beata Wielgus, Purchasing Vice Director at AB S.A. – We recently supported the launch of the brand’s flagship model, OnePlus 13, which has generated significant interest. Our offering also includes popular models such as the OnePlus Nord 4. We believe that combining AB S.A.’s extensive distribution expertise with OnePlus’s attractive portfolio will help the brand successfully achieve its sales goals. We’re pleased that our partnership will make OnePlus products more widely available across Poland, as we’re responsible for supplying them to the retail channel – she adds.

– Partnering with AB S.A. is a key step in executing our sales strategy for the region. Thanks to AB’s experience and the high quality of its services, we expect to expand our distribution channels in Poland this year to include mobile operators and the e-commerce sector – says Barbara Feliszek, Sales Director at OnePlus Poland.

Founded in 2013 in China, OnePlus launched its first smartphone—the OnePlus One—in 2014. Today, the brand has a global presence and its products are available in over 30 countries. OnePlus is part of the international corporation BBK Electronics.

This partnership further strengthens AB S.A.’s position as a leader in mobile device distribution in the CEE region. The company currently offers smartphones and mobile solutions from brands such as Apple, Honor, Motorola, OPPO, OnePlus, realme, Samsung, Tecno, and Xiaomi.