AB S.A., the largest distributor of IT and consumer electronics in the CEE region, will once again host the „Opportunities and Development” conference for SMB sector representatives from across Poland. This year’s event will take place from October 19-20 in Krakow. The theme for this year is: „Your Move. Build an Advantage in the IT World.”

The AB „Opportunities and Development” conference is, as always, an excellent opportunity for manufacturers, resellers, integrators, and AB representatives to discuss current challenges, trends, and the state of the IT industry. It is also a chance to gain new knowledge, meet Vendor representatives, and establish valuable business contacts that could directly impact sales performance.

– The „Opportunities and Development” event organized by AB S.A. is already well-known among Resellers and SMB Integrators in Poland, and last year’s 5th edition proved this, as we hosted a record number of participants. This year, we will certainly surpass that number – said Zbigniew Mądry, COO and Vice President of the AB Group. – This year’s edition of the event will feature a conference and an exhibition in the best format. As AB – a leading distributor – we feel responsible for the development of the industry, the integration of all SMB business partners, and the transfer of knowledge between manufacturers, resellers, integrators, and end customers – added Zbigniew Mądry.

Expo, Panel Discussions, and Meetings

The organizer has chosen tools to make the event comprehensive and to address many of the business expectations of participants in one place and time. As a result, the event is truly „Opportunities and Development.”

During the event, there will be product presentations from over 30 global manufacturers, including AMD, Dell Technologies, HP, Hewlett Packard Enterprise, Intel, Lenovo, Samsung, Canon, Microsoft, Logitech, and Check Point. „Opportunities and Development” will also offer many chances to strengthen mutual relationships, such as through one-on-one meetings in the Speed Business Meeting format. It will also provide an opportunity to gain new knowledge about the latest trends in the IT market, experiences, best practices, and business development opportunities. This will be facilitated by panel discussions featuring experts from leading technology companies. Key topics will include the digitalization process in Poland and the opportunities and challenges faced by the SMB sector.

AB – The Distributor as the Manufacturer’s Right Hand

– The AB „Opportunities and Development” event is not just an opportunity for industry discussions or business development. True to the title „Build an Edge in the IT World,” the conference is primarily an excellent place to jointly seek inspiration and ready-made solutions for the challenges facing the IT distribution market and individual units – says Patrycja Gawarecka, Sales and Marketing Director at AB. – At AB Group, we also have these solutions as we continually evolve as a value-added distributor. We provide engineering and training support along with very broad competencies supported by certifications. We offer a full range of broadliner services, including access to a comprehensive product portfolio, as well as financial, logistical, and marketing tools – adds Patrycja Gawarecka.

See you on October 19 in Krakow (Hotel Metropolo Kraków by Golden Tulip).

Manufacturers present at the 6th edition of the AB „Opportunities and Development” event:

Platinum Partners: AMD, Dell Technologies, HP

Gold Partners: Hewlett Packard Enterprise, Aruba, a Hewlett Packard Enterprise company, Intel, Lenovo, Samsung Electronics, AID – AB Innovation Designer

Silver Partners: Canon, Microsoft Surface, DICOTA, Kensington, Check Point Software Technologies Poland, Legrand, Fujitsu Poland, Eaton, Epson, OKI, Grenke

Bronze Partners: Zyxel, Microsoft, Logitech, Neomounts, Kingston Technology, Targus, Delta Electronics, Xopero Software S.A., Centrum Kompetencyjne AB S.A., Strefa TB (TB Print), Jabra

Media Patronage: ITReseller

For more information about AB „Opportunities and Development,” visit the event page: https://mir.ab.pl/