One of the often-mentioned trends in e-commerce is content marketing – creating and delivering content that customers are looking for themselves. In recent years, video content has become an increasingly important aspect of content marketing. The impact of video on the audience is crucial. 73% of marketers who participated in the Web Video Marketing Council survey confirm that video has a positive impact on marketing results.

In response to the aforementioned trend, AB S.A. is the first distributor making video materials on products available on a large scale. Nearly a thousand products already have unboxing videos, where the product itself and the remaining contents of the box are presented in a short video. More than 130,000 views of these clips within a few months confirms the need to present such materials, including in B2B channel. Below is a sample video available in the product description section of the AB purchasing site:

            High quality films in Full HD resolution makes it possible for buyers to see the details that are important to them. The film database is constantly growing by about 350 films per month, mainly products just entering the market. Products with additional video material are included not only in the popular IT category, but also in other categories, such as consumer electronics, mobile phones or small household appliances.

AB videos on your website.

What is important is the fact that the videos can be used free of charge by AB partners on their websites, for example in online stores. AB’s advanced XML protocol facilitates and automates linking videos to the right product. The videos are provided in the form of HTML code, which additionally simplifies the integration, as such a solution does not require copying the video to the client’s server.

Videos are one of the elements of AB’s strategy in which it provides product content for the e-commerce industry. In addition to video materials, photos, infographics, descriptions, specification tables and 360° presentations are also provided to be easily used by online retailers. AB realises that the role of the distributor is no longer just to provide a broad product portfolio and efficient logistics, and that meeting new trends is the key to maintaining a competitive advantage.

Videos are one of the elements of AB’s strategy in which it provides product content for the e-commerce industry. In addition to video materials, photos, infographics, descriptions, specification tables and 360° presentations are also provided to be easily used by online retailers. AB realises that the role of the distributor is no longer just to provide a broad product portfolio and efficient logistics, and that meeting new trends is the key to maintaining a competitive advantage.