AB Group companies with triple victory in the Context ChannelWatch 2023

European resellers named companies from the Polish AB Group S.A. as the best IT distributors on the Polish, Czech, and Slovak markets. The titles were awarded by Context as part of the ChannelWatch 2023 survey. This is the 9th time in a row when the Polish company AB S.A is recognized as Distributor of the Year.

The title of Distributor of the Year in the Context survey is one of the most important awards for us, because it is awarded directly by the resellers and is based on multiple criteria, which makes it a thorough assessment of our work. And this year the success is threefold due to the fact that AB S.A. won in Poland, and AT Computers S.A. – an AB Group company, won in both the Czech Republic and Slovakia, – said Andrzej Przybyło, the CEO of the AB Group. This is an honor for us, and at the same time a confirmation that close cooperation with our Partners and continuous development of solutions and services that help them evolve and transform their businesses bring tangible results. I would like to thank everyone for their trust and support. At the same time, I want to thank and congratulate the AB and AT Computers teams – this is our joint success. These awards, combined with the Group’s recent performance, confirm that it is now a key technology distributor throughout Central and Eastern Europe, – added Andrzej Przybyło.

The Context awards are clear evidence of the strong relationships with its partners that the AB Group has built. They show how much resellers appreciate AB Group companies, their unique position in the IT distribution industry, and the high quality of their service, support, and flexible assistance. They are also a solid indicator of the AB Group’s resilience in these times. Moreover, the trust that the AB Group has gained among its partners is exceptional, and the 9th consecutive Distributor of the Year title for the AB S.A. is unique in Europe.

CONTEXT ChannelWatch is one of the world’s largest online surveys for IT vendors, which provides key information on the behavior, opinions, and forecasts of more than 7,000 IT vendors each year. As part of the survey, resellers in each country nominate the distributors they work with for the CONTEXT ChannelWatch Distributor of the Year award.


AB S.A. is the only Polish company among the 8 largest IT distributors and e-commerce solution providers in Europe. It is a strong leader in Poland and Central and Eastern Europe. It offers the broadest product portfolio in the market – including products from the world’s largest high-tech manufacturers such as Apple, Microsoft, HP Inc., Hewlett Packard Enterprise (HPE), Lenovo, Samsung, and Dell – to over 16,000 business partners. It is a leading provider of cloud and value-added distribution (VAD) services. It is also developing its capacity in the area of distribution of household appliances / radio and television equipment, as well as toys, already being one of the leading distributors in this area in Poland. The company has the best logistics facilities and can boast the best business efficiency in the industry.
In calendar year 2022, the AB Group recorded more than PLN 15 billion in annual sales revenue (+12% y-o-y), generating PLN 275 million in EBITDA (+31% y-o-y) and nearly PLN 160 million in consolidated net profit (+12%).
Since 2006, the AB S.A. has been listed on the main market of the Warsaw Stock Exchange. For more information about the AB Group, visit www.ab.pl.