AB Innovation Days 2014: The AV & HA industry is in good condition

Looking at the attendance and the number of products presented at AB Innovation Days 2014, we can say that the AV & HA (Audio/Video & Household Appliances) industry has increasingly more to offer. The event organised by AB – the biggest distributor of IT and commercial equipment in Poland and the CEE region – attracted almost 30 exhibitors and nearly 400 visitors.

AB Innovation Days 2014 is one of the most important meetings of producers from the AV & HA industry. Its aim is to gather representatives of companies making up the AV & HA industry in Poland at one time and in one place. Thus, the most important brands and producers, customers and representatives of the organiser – AB appeared at the meeting organised in Serock near Warsaw.

“AB Innovation Days is an unusual meeting for the AV & HA industry.There has never been an event on such a scale on the market, during which participants could become familiar with the latest product offers and meet persons of key importance for the development of their business.“Taking into account the interest and opinions of participants of the fair, we can declare already now that AB Innovation Days will become a regular, compulsory item in the calendar of the AV & HA market in Poland,” says Patrycja Gawarecka, Sales and Marketing Director in AB S.A.

Participants of AB Innovation Days could listen to and watch transmissions of interviews with key representatives of the industry in a studio designed specially for this occasion. All interviews were conducted by Joanna Górska, an experienced journalist.

Altogether, the meeting was attended by nearly 400 participants, almost 30 exhibitors and a few dozen persons representing producers and representatives of AB, whom customers of the Polish leader could directly meet and talk to.

“In response to the growing demand, we launch new products and models that are adapted to highest standards and expectations of the end customer.At the same time, it is extremely important for producers and traders to become thoroughly familiar with the specific characteristics and possibilities of the new offer, too.AB Innovation Days provides a great opportunity to reach the most important partners and collaborators,” stresses Simon Kumer, President of the Management Board of Gorenje Polska  Sp. z o.o.

The AB Innovation Days meeting took place on 30 and 31 May 2014 in Serock near Warsaw. Partners of the meeting included, among others, Gorenje, LG, Samsung, Bosch, Siemens, Zelmer, Funai, Thomson, Electrolux, AEG, Zanussi, Teka, Whirlpool, Braun, Candy, or Polar. The closing of the fair was followed by a gala hosted by a well-known TV host Omenaa Mensah, and the music star of the evening was De Mono.