AB S.A. begins distribution of Axis Communications solutions

AB S.A., a leading IT distributor and Axis Communications, a market leader in video vision systems are starting their cooperation in Poland. AB’s offer will expand with the highest quality video monitoring solutions – a growing market increasing 13 percent. year on year *.

We are starting the distribution of a new product category, which is the CCTV segment. By the end of this year, Axis’s offer will be implemented in AB structures, we will also start promotional and training activities – indicates Tomasz Bołoziuk, Product Manager at AB S.A.

Trade partners expect that the newly formed alliance will jointly acquire a large portion of the growing electronics segment. Forecasts indicate that by 2023, the video monitoring market will reach 68 billion USD * worldwide, also growing in Poland at a double-digit rate. The partnership agreement provides for sales support for network solutions (IP) and products digitizing analog solutions. The latter are of great importance in Poland – a market on which analogue solutions still function on a large-scale.

We decided to cooperate with Axis due to the high quality of solutions and services. The consumer electronics market is changing and the AB Group is shaping the constant changes , responding to the needs of customers. New products in our portfolio fit into the strategy of strengthening our leading market position – emphasizes Patrycja Gawarecka, Sales Director at AB S.A.

The new range of AB products will cover the full range of Axis network security solutions, which means among others access control, as well as video monitoring and video management, including advanced image analytics, used in retail, logistics, production and transport.

Video monitoring solutions contribute to a significant increase in the security of business as well as citizens. The market appreciates this, which is why we have been recording significant increases in sales for years. However, due to the specificity of our technology, partners expect intelligent support from the distributors. AB, the largest IT distributor in the CEE region, fully understands this expectation – says Agata Majkucińska, Distribution Account Manager Poland, Ukraine and Baltics at Axis Communications.

Our cameras are computers with the most efficient processor on the market. Thanks to the built-in analytical functions, they can perform tasks according to any user’s needs: from monitoring the operation of devices on the production line, through checking the well-being of patients in hospitals, to video surveillance in Smart City systems. We hope that thanks to the broad reach of AB to IT partners, we will be able to further popularize Axis technology and together we will contribute to changing our environment to a safer and more intelligent space- adds Agata Majkucińska.

* https://www.marketsandmarkets.com/Market-Reports/video-surveillance-market-645.html?gclid=EAIaIQobChMI6feIpMX95AIVRLYYCh1_hQukEAAYASAAEgLPv_D_BwE „Global Video Surveillance Market. Focus on October 10 Ecosystem.