Largest AB Innovation Days trade show in history

For the fifth time, AB S.A. – the largest distributor of IT solutions, household appliances and consumer electronics in Central and Eastern Europe – organised AB Innovation Days, the most important household appliance and consumer electronics trade show for the distribution industry. This year’s meeting took place in the Gołębiewski Hotel in Mikołajki on the 16th and 17th of June 2018.

Like every year, the motto of the trade show was “See today what others will show tomorrow”. The event was officially launched by Grzegorz Ochędzan, Member of the Management Board and Financial Director of AB S.A. who presented the wide range of product categories and the advantages of cooperation with the Wrocław-based distributor to the visitors.

A record number of exhibitors – more than 50 renowned brands – presented new products and premiered their consumer electronics and household appliances, now available in AB S.A. product portfolio. The visitors could also listen to interesting debates, as well as discussions of experts and market leaders. Representatives of AB S.A. talked, among others, about the quickly developing Kakto franchise chain, distributor’s strategy for developing the consumer electronics and household appliances category, as well as supporting partners in online sales by offering e-commerce tools.

The fifth anniversary trade show received very positive reviews from our partners, both during the event, as well as after it concluded. This serves as a proof that it is worthwhile to continue our strategy of developing distribution outside the IT area. We have been strengthening the household appliances segment with exclusive products. We also presented a number of new products in the consumer electronics segment, including 8K TVs with SMART solutions. We aren’t neglecting new product categories, such as accessories for gamers, as well as Smart Home products, since they offer opportunities to generate higher margins for the reseller, and they are also characterised by great variety, as well as availability of goods on the market. Thanks to this, resellers can build a tailored and flexible product offer,”– says Patrycja Gawarecka, Sales and Marketing Director at AB S.A.

The speeches and presentations concerning the Kakto franchise chain, which offers household appliances and consumer electronics also enjoyed quite a significant popularity.

The editions we have organised thus far have confirmed that the decision to organise such a large and important trade show was a great decision, and the record number of industry representatives participating in the event this year serves as a proof that it is an expected and necessary initiative. According to our slogan – “See today what others will show tomorrow,” the event offers an opportunity to see new products and reveals, listen to the opinions of market leaders and exchange experiences. It was also a great opportunity to showcase our Kakto franchise chain. During the fair itself, as well as during during the meetings, we talked about news concerning the chain, as well as about the support for our partners. When the Kakto chain was launched, we wanted to establish a chain that would benefit all parties involved in this project. After the results to date, I can say that we have succeeded in doing exactly this – we have achieved the intended objectives and we are planning to develop the project further. The chain is gaining new partners, and thanks to joint efforts, its business scale is gradually increasing,” said Krzysztof Sumara, Business Development Manager at AB S.A.

During the trade show, hundreds of guests visited exhibition stands presenting the latest products, as well as industry development trends. The AB Studio with television journalist Maciej Kurzajewski hosted numerous discussions with experts and market leaders. The trade show TV broadcast current events taking place at the stands, and a virtual platform was used to exchange information about the trade show. We also used the platform for communicating with participants before, during and after the event.

The end of the event was marked by an official Gala, during which the invited guests had an opportunity to enjoy songs by the legendary Boney M band.

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