AB S.A. and AT Computers a.s. have been named Distributor of the Year in Poland, Czechia, and Slovakia, respectively, by the research agency Context as part of the CONTEXT ChannelWatch 2024 awards. For AB S.A., this marks the 10th time it has received this prestigious title in Poland.

This achievement represents yet another consecutive year in which AB Group’s companies—responsible for IT and new technology distribution—have secured the top three Distributor of the Year awards across the CEE region.

“The prestigious Distributor of the Year 2024 award presented by Context ChannelWatch is one of the most significant honors for us. It’s especially valuable because it’s based on the opinions of more than 9,000 resellers across Europe. What’s more, it’s the tenth time we’ve received it,” said Patrycja Gawarecka, Sales and Marketing Director at AB S.A.
“We sincerely thank all the resellers and our partners for their trust and votes. Your feedback is extremely important to us. I also want to thank the entire AB S.A. team and Context for their professionalism and in-depth IT market analysis. Congratulations as well to our colleagues at AT Computers a.s.,” she added.

Earning the tenth Distributor of the Year title is a remarkable achievement at the European level, demonstrating the unique trust AB Group has earned from its partners.

These Context awards highlight the strong relationships AB Group has built with the reseller community, recognizing the company’s high-quality service, agility in support, and commitment to partner success. They also affirm AB Group’s ability to adapt to the evolving needs and challenges of today’s dynamic market.

“Huge congratulations to AB S.A. and AT Computers a.s. for being named Distributor of the Year 2024 in the CONTEXT ChannelWatch survey,” said Howard Davies, CEO and Co-founder of CONTEXT.
“This well-deserved recognition reflects their outstanding work in supporting reseller networks and standing out in an extremely competitive market. Distributors play a crucial role in the success of the IT channel, and throughout the year, AB S.A. and AT Computers a.s. have demonstrated leadership and excellence.”

CONTEXT ChannelWatch is one of the world’s largest online surveys of IT resellers, with insights from over 9,000 respondents. It provides key data on buying preferences, decision-making, industry trends, and challenges. Resellers in each country nominate their top distribution partners for the Distributor of the Year awards based on their direct cooperation and satisfaction levels.