„AB Group is a true distribution giant in the Polish market. The successes of the Wrocław-based company, built consistently over many years, now place it at the top of the distributor list for the CEE region. This development does not go unnoticed. AB is recognized in numerous competitions and polls, including the annual IT Champions organized by our editorial team,” writes editor Krzysztof Bogacki in the introduction to the article in IT Reseller. Patrycja Gawarecka – Sales and Marketing Director of AB S.A. – in the latest cover interview, presents the sources of AB Group’s success. We encourage you to read it.

– The strength of AB lies in several key areas. First, we continuously expand our portfolio to provide products and services that meet the changing needs of the market. Second, we focus on comprehensive sales support tools based on three pillars: competence, finance, and logistics. Finally, our strength lies in close relationships with our clients. We listen to their needs and strive to be a trusted advisor for them. All of this enables us not only to maintain our position as a leader but also to meet the challenges that come with being the distributor of choice. We stand out with over 30 years of experience, extensive market knowledge, and a diversified sales channel. This guarantees stability, predictability, and security. We have been working with many of our partners from the very beginning of their operations. At the same time, we continue to invest in developing our offerings,” says Patrycja Gawarecka, Sales and Marketing Director of AB S.A.

In the interview, you will also learn about:

• The team behind the company
• The activities of the AB S.A. Competence Center
• Trends and directions in the IT distribution industry
• The main challenges faced by AB S.A.

The full interview with Patrycja Gawarecka is available on the website and in the latest issue of IT RESELLER.
Highly recommended!
http://www.ab.pl/r/2043