AB S.A., the largest distributor of IT solutions and consumer electronics in Poland and the CEE region, has entered into a partnership with OnePlus, becoming its official distributor. The popular smartphones and wearable devices are now available in AB’s portfolio.

OnePlus has gained global recognition for its smartphones, which stand out due to their high build quality, advanced specifications, and innovative technological solutions. Their modern design and competitive value for money make them a popular choice among demanding users. In addition to smartphones, the brand is expanding its range of wearable devices, such as smartwatches and wireless earbuds.

„OnePlus, like AB S.A., focuses on innovation and offers users high-quality solutions,” emphasizes Beata Wielgus, Purchasing Vice Director at AB S.A. „We recently had the opportunity to support the launch of the OnePlus 13, the flagship model of the brand, which has received significant interest. Our portfolio also includes popular models like the OnePlus Nord 4. We believe that combining AB S.A.’s extensive experience in distribution with OnePlus’s attractive portfolio will help the brand achieve its sales goals effectively. We are excited that, through our partnership, OnePlus products will become more widely available in Poland, as we are responsible for delivering them to the retail channel,” adds Beata Wielgus.

„Starting our partnership with AB S.A. is an important step in realizing our sales strategy for the region. We hope that, thanks to AB S.A.’s experience and high-quality services, we will expand our sales channels to include operators and the e-commerce market in Poland by the end of this year,” says Barbara Feliszek, Sales Director of OnePlus Poland.

OnePlus was founded in 2013 in China, and its first smartphone, the OnePlus One, was released in 2014. Today, the brand has a global reach, with products available in over 30 countries. It is part of the international corporation BBK Electronics.

The collaboration with OnePlus strengthens AB S.A.’s position as a leader in the distribution of mobile devices in the CEE region. Currently, the company offers products in this segment from brands such as Apple, Honor, Motorola, OPPO, OnePlus, realme, Samsung, Tecno, and Xiaomi.