Zbigniew Mądry, CEO & President of AB S.A., is the subject of the cover interview in the latest issue of IT Reseller magazine. In the conversation, titled “Our Strength Remains the Organization,” he shares insights into the development directions of the AB Group, the evolution of the IT distribution market, and the opportunities and challenges facing the technology industry.

Speaking with Mariusz Laurisz, CEO of IT Reseller, Zbigniew Mądry emphasizes:  – „Distribution is increasingly becoming a business driven by value rather than volume alone. The role of the distributor is evolving toward that of a partner who supports the entire proces-from selecting the right solution to assisting with implementation and providing financing models.”

The interview also explores AB’s future growth plans, the role of competencies and services in the modern distribution model, and the growing importance of technology as a source of competitive advantage.

According to Zbigniew Mądry, the foundation of AB’s success remains a strong and efficient organization capable of combining operational excellence with flexibility and a responsible approach to business growth.

– “Maintaining this momentum requires continuously raising the bar—both in terms of scale and process quality. Our strength remains the organization: the ability to combine efficiency, flexibility, and discipline. It is this balance that enables sustainable and stable growth.”

In the interview, readers will find answers to questions such as:

• What does the change in the position of President of the Management Board mean for AB?
• How is the role of the distributor evolving in today’s IT market?
• Which business areas offer the greatest growth potential for the AB Group?
• What role do competencies, services, and new technologies play in business development?

We encourage you to read the full interview, which offers valuable insights into the future of the IT market and the strategy of the largest technology and consumer electronics distributor in Central and Eastern Europe.

More information: www.ab.pl/r/2512