The AB Group, the largest distributor of IT solutions and electronics in Central and Eastern Europe, in collaboration with HP Inc., has prepared a special tool to support the dynamic growth of partners in sales. This is another value-added service project implemented by AB. The program aims to revolutionize the support that AB resellers can offer their clients, making it simpler, more convenient, and more effective.

Building lasting relationships, spreading the latest knowledge, and implementing innovative tools to support business are key elements of effective distribution today. The AB Group sets the highest standards in this area, evolving as a modern distributor, or Distributor 4.0. A testament to this is the recently launched HP Amplify Data Insights Program.

The creators’ intent, HP Inc. and AB S.A., was to create an intuitive platform that helps increase sales planning efficiency and the effectiveness of marketing campaigns while maintaining maximum simplicity.

Importantly, AB is the first distributor in the world to offer the Program to its resellers.

What is the HP Amplify Data Insights Program and what are its benefits?

– The HP Amplify Data Insights Program is a comprehensive concept that allows our resellers to elevate their collaboration with clients to a higher level. The core of this program is the platform implemented on ABOnline – says Patrycja Gawarecka, Sales and Marketing Director of AB S.A. – The tool, through advanced analytics, numerous functions, and AI support, suggests potential transactions to our clients by automating the process of analyzing the sales history of HP products, taking into account the type of sold offer. We are confident that our new tool will become an indispensable support in the daily sales activities of all HP Inc. solution sellers – adds Patrycja Gawarecka.

The program offers many business benefits. The most important of these are:

• Identification and qualification of new transaction opportunities with HP’s offer based on advanced analyses (e.g., „ending warranties” of completed sales, „end of Windows support” license updates, and customer behaviors) while simultaneously offering products for further sales.
• Cross-selling: HP Amplify Data Insights analyzes previous purchases, suggesting additional solutions and products compatible with the already purchased equipment and precisely tailored to the specific customer’s needs.
• Increased sales opportunities: The tool enables precise market analysis and customer identification, with a „quick price inquiry for recommended products,” significantly enhancing sales capabilities.

The tool is now ready and available. So, if you sell HP products, the distributor AB S.A. encourages you to use HP Amplify Data Insights.

Details on ABOnline: http://www.ab.pl/r/1897