The results of the 2025 Context ChannelWatch survey are in, and the AB Group has once again achieved outstanding recognition. After analyzing feedback from 8,000 IT resellers across Europe, AB S.A. has been named IT Distributor of the Year in Poland for the 11th consecutive time. Meanwhile, AT Computers earned the same prestigious title in both the Czech Republic and Slovakia.

– The awards in this year’s Context ChannelWatch survey are a tremendous honor – but also a great responsibility. These distinctions symbolize our Group’s operational excellence, the trust of our partners, and are a testament to the fact that our approach – based on both partnership and data – truly works – said Zbigniew Mądry, COO and Vice President of the AB Group. – Our collaboration with CONTEXT Europe allows us to look beyond day-to-day sales and microeconomic figures, and instead focus on a broader perspective: market trends, channel dynamics, and the forces shaping the future of IT. Heartfelt thanks go out to the teams at AB and ATC, to our clients and vendors – your engagement is the reason we can celebrate this success for the eleventh time in a row. We also extend our appreciation to the Context team and Marek Mastela for their support and dedication – he added.

It’s worth noting that these prestigious awards are based on the feedback of over 8,000 resellers from across Europe – professionals who work with IT distributors daily. The Context ChannelWatch survey evaluates key areas of cooperation, from service quality and product portfolio to business support. For the entire industry – both vendors and partners – the awards represent a mark of credibility, reliability, and stability.

Context ChannelWatch is one of the world’s largest online reseller surveys, conducted annually by Context, a European leader in IT market analysis. In addition to identifying the top-performing IT distributors, the study results in a detailed report featuring market insights, sentiment analysis, and indicators of industry change.

The award for Distributor of the Year in Poland was accepted on behalf of AB S.A. by Patrycja Gawarecka, Sales and Marketing Director, from Marek Mastela, Country Manager Poland at Context.