“Safe Journeys in Cyberspace” – under this theme, AB S.A., the largest IT distributor in the CEE region, held its annual IT conference dedicated to the largest companies in Poland’s SMB segment. Once again, the event was a great success, attracting over 400 participants and featuring presentations from 40 global brands. The atmosphere was professional yet dynamic, and more than 150 Speed Business Meetings took place during the event.

The Largest IT Conference for the SMB Segment in Poland

“The ‘AB Opportunities and Growth’ Conference is a unique opportunity to meet in person, exchange experiences, and discuss both trends and challenges in the industry. We achieve this effect because all key representatives of manufacturers and resellers are always present at the event. This year’s seventh edition gathered over 430 participants,” said Patrycja Gawarecka, Sales and Marketing Director at AB S.A.

“Once again, we welcomed representatives from Poland’s SMB sector and global technology leaders – the largest IT hardware suppliers in the world. Our goal is to create a space that not only facilitates experience-sharing but also provides practical tools for growing businesses in an era of rapid technological change. The conference is also a chance to get inspired by new ideas and discover real solutions for today’s IT market challenges.”

40 Global Manufacturer Booths

During the conference, 40 global manufacturers showcased their latest offerings. Among them were Dell Technologies, HP, Poly, Microsoft, Intel, Lenovo, and Samsung. The exhibition areas saw high footfall, and beyond product discussions, experts also exchanged insights on partnerships and future collaborations.

Presentations and Interviews

A nearly 100-square-meter main stage served as the platform for live presentations by manufacturers. Industry leaders used the opportunity to introduce cutting-edge innovations and share their strategic development plans during talks and interviews. Companies that took the stage included Lenovo, Microsoft, Acer, LG, AMD, HP-Poly, Hewlett Packard Enterprise, Dell Technologies, Samsung, and Fujitsu.

Business Development and Relationship Building

What else made the “Opportunities and Growth” Conference so unique? AB Group provided top manufacturers and resellers with a range of tools and opportunities to build partnerships and strengthen relationships, including over 150 pre-arranged One-to-One meetings in the Speed Business Meeting format.
These quick, targeted business sessions – now a regular part of AB events – are highly valued by both sponsors and clients. They allow participants to discuss cooperation in detail and explore specific growth opportunities.

A conference game in the form of a knowledge quiz also supported networking and knowledge-sharing at the booths.

As a result, the AB Conference was once again a time for discovering new possibilities and mutual inspiration, fueling further collaborative growth.

Sponsors of the 7th AB “Opportunities and Growth” Conference:

Platinum: Dell Technologies, HP, Poly, Microsoft, Intel, Lenovo, Samsung,

Gold: AMD, Hewlett Packard Enterprise, Aruba, a Hewlett Packard Enterprise company, Canon, ELO Digital Office, LG, Acer, AB Innovation Designer,

Silver: AG Neovo, ASUS, Centrum Kompetencyjne AB S.A., DICOTA, Eaton, EDBAK, Epson, Fujitsu, iiyama, iLeader, I-TEC, Jabra, Kensington, Kingston Technology, Legrand, Lexar, Logitech, Neomounts, OKI, Quantum, Microsoft Surface, TB, Teltonika, Trust.

Media Partner: ITReseller

More info: https://mir.ab.pl/