AB S.A., the largest distributor of IT and electronics solutions in the CEE region, has become an authorized distributor of HONOR products in Poland. Currently, the company’s extensive portfolio includes flagship smartphones, including models from the Magic series. In the future, the offer is expected to expand to include devices from other categories.

HONOR is a global provider of products such as smartphones, tablets, laptops, and wearable smart devices such as smartwatches and sports bands. Today, it belongs to the Asian consortium Shenzhen Zhixin New Information Technology. The offered solutions – including smartphones running on the MagicOS system with full access to the Play Store and other Google services – are gaining popularity in Poland once again. The cooperation with AB S.A. plays a significant role in the development of HONOR solution distribution in the country.

„In the AB S.A. offer, you can find models such as HONOR 90, 90 Lite, Magic 6 Lite, as well as other smartphones from the X6a, X7b, or X8b series, and in the near future, the foldable Magic V2. We believe that their specifications, combined with AB’s extensive distribution experience, will help the manufacturer achieve its intended goals. At the same time, we are pleased that, with the commencement of our cooperation, HONOR products will become widely available in the country, as AB S.A. is responsible for delivering them to the retail channel,” says Beata Wielgus, Purchasing Vice Director of AB S.A.

AB will support the launch of the flagship foldable model, HONOR Magic V2, in Poland, which is one of the slimmest foldable smartphones on the market. It features dual-band WiFi 7 cards, Bluetooth 5.3 modules, NFC, IrDA modules, and OTG function built-in.

„HONOR products, including smartphones, represent consumer electronics at its best. Smartphones are modern constructions with 5G, full Google services, and recognized Qualcomm Snapdragon chips. What sets them apart is their attractive design and professional photographic features. The HONOR Magic V2 is the lightest and slimmest foldable smartphone, which has won 21 awards globally after its premiere at the IFA 2023 trade fair, including the 'Best of IFA’ award. During the Polish premiere, the sale of these products will be supported by distribution, including AB S.A.,” explains Zachary Jiang, Vice President of HONOR Europe.

For details, please contact the AB Sales Team.