H&M recognises AB as a Socially Responsible Company

Our #AByrazem charity project has been recognised once again, this time around we were acknowledged for helping Ukrainian citizens in the course of the #AByrazem dla Ukrainy (#AByrazem for Ukraine) campaign.

Our campaign was recognised as one of the most interesting CSR initiatives by the editors of Home & Market portal and included in the 2022 edition of the H&M 500 Index – Socially Responsible Companies. This acknowledgement brings us twice the joy, since we were able to help those in need, and our commitment was recognised. We would like to take this opportunity to say “Thank you!” to the entire AB Team and our Partners. Thanks to quickly jumping to action and joint commitment, we managed to launch a project that helped many Ukrainian citizens who suffered during the war.

Right from the get-go, we have been trying to respond to all requests for help as part of the AByrazem for Ukraine campaign by donating money, IT equipment, household appliances and electronics directly to the people in need, as well as organisations responsible for supporting the refugees. With the help of our campaign, the Ukrainians in need also received medicines, food, toys and prams.

You can find the full report here https://bit.ly/3J1VFaC