First broadline distributor with a mobile service for resellers

AB S.A., the largest distributor of IT solutions, household appliances and consumer electronics in Central and Easten Europe, serving over 16 000 clients, has launched the mobile version of its AB Online transaction service. Thus, the company became the only broadline distributor with a dedicated mobile transaction service. The most important functionalities of the service for resellers using tablets and smartphones are available at

The launch of is connected with the fact that the speed of obtaining information and ordering the goods is increasingly becoming a significant factor. In a situation, where 69%* Internet users in Poland use mobile devices, the distributor from Wrocław actively sets new trends in the B2B sector. Thanks to the new mobile version of the service, the clients of AB S.A. have full access to the distributor’s offer, with over 70 000 available products. The intuitive search engine allows the clients to add products to the basket and complete their orders.

The administration of an account from a smartphone or a tablet covers the entire purchasing process. The client also has the ability to check the orders, along with full tracking of their current status. Moreover, the new service also allows for controlling receivables thanks to the available information regarding current balance and an invoice list. The access to the list of claims and RMA status enables monitoring of RMA claims and shipments. The service also has a list of sales representatives and product specialists if direct contact is needed.

The stability of the website functioning is ensured thanks to its constant optimisation for accessing the service with slower bandwidth speeds (3G).

The continuous development of the AB Online functionalities is a result of the strategy of development of e-commerce services in B2B sector, adopted by the distributor.