Record-breaking 6th edition of the AB „Possibilities and Development” conference

The 6th AB „Possibilities and Development” conference, an event for the SMB sector organized by AB S.A., Poland’s largest distributor, has come to an end. The event proved to be record-breaking in terms of attendance, and it’s hard to convey the excellent atmosphere and positive energy that accompanied the trade fair and networking with mere words. It was valuable and spectacular.

This year’s event was themed „Your Move. Build an Edge in the IT World.” Over 350 participants, including leading representatives from IT companies, gathered in Krakow to visit 30 stands of renowned solution providers and service suppliers, participate in expert panel discussions, and engage in Speed Business Meetings.

Extraordinary Trade Zone

During the event, over 30 global manufacturers presented new product releases, including names like AMD, Dell Technologies, HP, Hewlett Packard Enterprise, Intel, Lenovo, Samsung, Canon, Microsoft, Logitech, and Check Point. Premieres were not amiss.

Speed Business Meetings

These brief, business-focused meetings, allowing participants to comfortably converse with AB partners, have become a permanent fixture in the distributor’s event agenda. Once again, they were warmly received and lasted almost the entire day, coinciding with the trade fair. Representatives from AB and other companies were available to attendees.

Panel Discussions

The cherry on top was the expert panel discussions. The presence of top-notch professionals meant there were no available seats for the audience, and the selection of topics facilitated exceptionally interesting and lively conversations.

The first discussion revolved around the „Strategic mix: availability, price, innovation” with participation from Magdalena Bartoszewicz (Samsung), Karolina Romańczuk (Bechtle), Patrycja Gawarecka (AB), Adam Tomczak (AMD), Marcin Lelontko (Morele), and Łukasz Rutkowski (ITNES.PL).

In the second panel discussion, „Evolution of the IT market and the role of its participants,” participants included Kinga Piecuch (HPE), Dariusz Piotrowski (Dell Technologies), Andrzej Sowiński (HP Inc.), Maciej Kamiński (Samsung), and Zbigniew Mądry (AB).

In conclusion, the AB event truly embodies „Possibilities and Development.” Judging by the atmosphere and participants’ live feedback, attending the conference was a smart move for everyone involved.

Manufacturers present at the 6th edition of the AB „Possibilities and Development” event:

Platinum Partners: AMD, Dell Technologies, HP Gold Partners: Hewlett Packard Enterprise, Aruba (a Hewlett Packard Enterprise company), Intel, Lenovo, Samsung Electronics, AID – AB Innovation Designer Silver Partners: Canon, Microsoft Surface, DICOTA, Kensington, Check Point Software Technologies Poland, Legrand, Fujitsu Poland, Eaton, Epson, OKI, Grenke.
Bronze Partners: Zyxel, Microsoft, Logitech, Neomounts, Kingston Technology, Targus, Delta Electronics, Xopero Software S.A., AB S.A. Competency Center, TB Zone (TB Print), Jabra

Media Patronage: ITReseller

For more information about AB „Possibilities and Development,” visit the event’s website: