400 participants, 40 vendors and 300 Speed Business Meetings – the 9th AB “Opportunities and Growth” conference once again demonstrated that while technology provides the impetus for business, relationships create lasting value. Poland’s largest IT distribution event for the SMB sector brought together partners, vendors and experts to discuss market trends and practical ways to build a competitive advantage. As always, the event combined inspiring talks, an exchange of experience and networking among the people who contribute to the success of Poland’s IT distribution industry every day.

Conversations that translate into business

The programme centred on knowledge sharing and face-to-face meetings. Participants explored the latest offerings from leading vendors in dedicated brand zones. Nearly 40 brands made up the exhibition area, with many stands offering hands-on opportunities to try out new products. This edition’s Platinum exhibitors were AB Innovation Designer, Intel, Microsoft, Dell Technologies, HP and HP Poly, and Lenovo. More importantly, everyone could benefit from advice, expert support and the exchange of experience. Short on-stage presentations also offered insights into IT solutions and vendors’ visions for future growth.

Speed Business Meetings remained a key part of the conference. Throughout the day, one-to-one business discussions gave participants opportunities to build lasting relationships. The format made everyone accessible to one another, while the nature of the discussions and the comfortable setting allowed participants to address even the most sensitive aspects of their business terms. Around 300 such meetings took place in total.

IT Market Leaders Stage: conversations with industry leaders

The event’s main stage hosted conversations with general managers. This time, the discussions took the form of fireside chats, creating a more dynamic exchange in an intimate setting. The IT Market Leaders Stage featured Zbigniew Mądry, CEO and President of AB Group, Dariusz Piotrowski, General Manager of Dell Technologies Poland, and Wojciech Zaskórski, General Manager of Lenovo Poland. The conversations were moderated by Mariusz Laurisz, who heads IT Reseller, the event’s media partner.

The discussions focused on two complementary perspectives: the growing role of automation and the need to build profitability through recurring services, expertise and trust. A shared theme was the willingness to seek practical solutions that help partners grow their businesses in a rapidly changing environment.

In short, the event offered an opportunity to gain knowledge, understand industry leaders’ perspectives and draw inspiration from one another.

SMB Partners of the Year 2026

The event’s positive energy was reflected in awards recognising companies whose business results and innovation set market standards. At AB, we honoured our partner companies, presenting the SMB Partner of the Year 2026 titles to:

> Delkom 2000 in the Cloud Solutions category,

> ITnes.pl Sp. z o.o. in the Power of Partnership category,

> Bechte direct Polska in the Business Solutions category,

> Marcowa Biznes Sp. z o.o. in the Printing and Consumables category, and

> Malibu PC in the Notebooks and PCs category.

The awards also served as a symbolic expression of gratitude for the results achieved over the past year.

The event also provided an opportunity to review the company’s achievements to date. In his opening remarks, Zbigniew Mądry highlighted the company’s strong results. Together with Patrycja Gawarecka and Jarosław Słowiński, Vice Presidents of the Management Board of AB S.A., he presented AB S.A.’s new organisational structure and directors.

AB “Opportunities and Growth” once again confirmed that the most valuable projects emerge where modern solutions meet experience, open dialogue and a partnership-led approach. As the largest distributor of IT solutions in the CEE region, we want to create precisely this kind of environment – one that encourages knowledge sharing, fosters collaboration and turns opportunities into tangible growth. We look forward to seeing you at future AB events.

Find out more about the event at: https://mir.ab.pl/